B2C Lead Generation
As the Marketing Manager, I devised and executed a strategy aimed at capturing the attention of potential home buyers interested in home loan pre-approvals. The campaign focused on creating engaging yet straightforward content to encourage potential customers to secure pre-approvals with our mortgage broker. By leveraging a social media lead funnel, I successfully generated valuable business leads and implemented an automated follow-up email campaign to connect users with loan officers. This multi-faceted approach resulted in increased engagement and lead conversion, driving significant business growth.
Key Responsibilities and Achievements:
Strategy Development:
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Created a comprehensive strategy to attract potential home buyers looking for pre-approvals.
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Focused on creating engaging and straightforward content to encourage users to secure pre-approvals with the mortgage broker.
Content Creation:
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Developed all content for the campaign, including design and copy.
Social Media Lead Funnel:
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Leveraged social media platforms and paid ads to create a lead funnel targeting potential home buyers.
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Engaged with users through comments and messages to build relationships and trust.
Automated Follow-Up Email Campaign:
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Implemented an automated email campaign to follow up with social media leads.
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Created personalized email content to connect users with loan officers and provide additional information on the pre-approval process.
Lead Generation and Nurturing:
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Generated valuable business leads through the social media lead funnel.
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Ensured timely and personalized follow-up with leads to nurture them through the sales funnel, collaborating with loan officers to facilitate smooth transitions.
Gallery
Tara Bashi
Marketing Specialist
Having accrued over six years of experience in both digital and print marketing, Tara Bashi has proven her experience in navigating this ever-changing landscape. Her genuine passion for marketing serves as a driving force, compelling her to stay on top of the latest industry trends. Tara is committed to leveraging her skills and knowledge to create meaningful action in her career. She thrives on collaborating with brands, businesses, organizations, non-profits, and other entities whose missions align with her values, seeking opportunities to drive impactful results together.