Projects
Explore a hand-picked selection of standout projects and collateral showcasing experience, creative and strategic thought, and tangible results.
Brand Development
Financial Education Program
I led the launch of a new financial education program, managed brand development, and created a project plan to successfully implement and integrate the program and brand throughout the credit union.​
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I set out to craft highly engaging organic content that resonated with the audience for the mortgage broker's Facebook, Instagram, and LinkedIn profiles to establish a strong online presence. My goal was to share posts that showcased the company's values, culture, and expertise within the mortgage industry.
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Organic Social Strategy
Start-up Mortgage Broker
B2B Lead Generation Campaign
Start-up Mortgage Broker
I led a campaign to foster partnerships between mortgage brokers and real estate agents, generating valuable leads for both parties. Leveraging SEM (Google Ads), automated emails, text messages, and paid social media, my strategy effectively connected brokers with new partners and clients.
Product Promotion Campaign
Non-Profit Credit Union
I led a major credit card promotion targeting both current members and new customers. We used emails, in-branch displays, and social media to highlight card benefits and encourage applications or increased card use. This approach proved highly effective in reaching our audience and achieving our goals.
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Brand Awareness Campaign
Start-up Mortgage Broker
I utilized Google Ads alongside email and social media channels. The focus was on targeting potential customers seeking mortgage services in the Metro Detroit area. I crafted visually appealing ads that provided pertinent information about the mortgage broker's services, aiming to capture the attention of our target audience and increase brand recognition.
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B2C Lead Generation Campaign
Start-up Mortgage Broker
I devised a strategy aimed at capturing the attention of potential home buyers who might be interested in home loan pre-approvals. I created engaging yet straightforward content to encourage them to secure a pre-approval with a mortgage broker. I successfully leveraged a social media lead funnel to generate valuable business leads and implemented an automated follow-up email campaign to connect users with loan officers.​
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Branded Content Creation & Design
Entertainment, Fin-Tech, Financial Institutions, Fitness, Hospitality, and more
I develop engaging and visually appealing marketing materials across a variety of mediums. I have experience creating social media posts, presentations, booth designs, posters, flyers, business cards, displays, and more. Additionally, I excel in crafting various copy types including blog copy, press releases, captions, and more.
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