Brand Development
As a Marketing Program Specialist, I assumed responsibility for developing a new financial education program at the credit union, achieving this role within six months of joining. Leading this initiative allowed me to leverage extensive project management skills. Notably, I guided the program's brand development, shaping its identity through a comprehensive proposal. I am focused on its successful integration throughout the credit union, positioning it as a key resource for financial education.
Key Responsibilities and Achievements:
Alignment with Organizational Goals:
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Considered the key objectives of the credit union to further their commitment to education.
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Developed program goals, organizational benefits, and an overall mission for the new brand that aligned with the credit union's wants and needs.
Market Research and Audience Analysis:
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Collected data through in-depth conversations with credit union leaders, member data, and industry data to determine the correct audience.
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Aligned the brand voice, promotional strategy, and marketing tactics with the findings.
Visual Development:
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Collaborated with an internal graphic designer to visually share the brand message.
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Provided a mood board and collaborated on brand guidelines, including colors, typography, icons, and usage.
Project Management:
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Set up projects in Basecamp to share details, tasks, and timelines with the necessary parties.
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Created a comprehensive brand development plan that directly integrated with my in-depth launch plan for introducing the brand to credit union leaders, internal staff, and the public.
Innovation and Technology Integration:
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Led the adoption of innovative virtual financial education software to include in the brand, aligning with the target audience's preferences.
Vendor Collaboration:
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Worked with several vendors in the software, design, and print industries to secure product software, promotional items, and marketing materials.
Content Development and Cross-Functional Collaboration:
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Collaborated with cross-functional teams to develop content for the financial education brand's promotion.
Gallery
Tara Bashi
Marketing Specialist
Having accrued over six years of experience in both digital and print marketing, Tara Bashi has proven her experience in navigating this ever-changing landscape. Her genuine passion for marketing serves as a driving force, compelling her to stay on top of the latest industry trends. Tara is committed to leveraging her skills and knowledge to create meaningful action in her career. She thrives on collaborating with brands, businesses, organizations, non-profits, and other entities whose missions align with her values, seeking opportunities to drive impactful results together.