Google Ads Campaign Management:

• Developed and executed a brand awareness campaign using Google Ads.

• Identified the target audience and selected appropriate keywords to optimize ad performance.

• Placed ads on Google search results pages and display networks to reach a wider audience.

​

Email Marketing Campaigns:

• Created and managed targeted email campaigns to potential customers.

• Developed email content that highlighted the mortgage broker’s services and benefits.

• Utilized segmentation to tailor messages to different customer groups, increasing relevance and engagement.

• Monitored email performance metrics such as open rates, click-through rates, and conversions to optimize future campaigns.

 

Social Media Marketing:

• Crafted visually appealing and informative social media posts to engage the target audience.

• Developed and executed a paid social media strategy to complement the Google Ads campaign on Facebook and Instagram.​

​

Content Creation:

• Personally created all content, including design and copy, for ads, emails, and social media posts.

• Ensured all content was visually consistent and aligned with the brand identity.

• Developed engaging and informative content that effectively communicated the mortgage broker’s value proposition.

​

Performance Analysis and Optimization:

• Monitored the performance of all marketing channels using analytics tools.

• Regularly reviewed campaign performance data to identify areas for improvement and implement necessary adjustments.​