Campaign Strategy and Planning:

• Developed a comprehensive campaign strategy to foster partnerships between mortgage brokers and real estate agents.

• Utilized SEM (Google Ads), automated emails, text messages, and paid social media to reach potential partners and clients.

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Personalized Email Campaign:

• Created a targeted email list of potential real estate partners.

• Designed and executed personalized email campaigns with content highlighting services, benefits, and rates.

• Achieved a 25% open rate and a 7% click-through rate.​

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SEM and Paid Social Media:

• Managed Google Ads campaigns that resulted in a 30% increase in website traffic and a 12% conversion rate.

• Utilized paid social media ads on Facebook, Instagram, and LinkedIn, achieving a 15% engagement rate and a 10% increase in followers.

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Content Development and Optimization:

• Developed compelling email and ad content tailored to the needs and interests of the target audience.

• Implemented A/B testing to optimize email subject lines, ad copy, and calls to action.

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Automation and Efficiency:

• Leveraged automated email and text message tools to streamline outreach and ensure timely follow-ups.

• Continuously optimized campaign elements based on performance data to improve results.

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Collaborative Efforts and Results:

• Worked closely with the sales team to ensure seamless follow-up and conversion of leads.

• Coordinated with the creative team to develop engaging campaign materials.