Organic Social Media Strategy:

• Developed and implemented an organic social media strategy tailored to each platform (Facebook, Instagram, LinkedIn).

• Focused on creating content that engaged and resonated with the target audience.

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Content Creation:

• Crafted engaging and informative posts highlighting the company's values, culture, and industry expertise.

• Utilized a variety of content formats, including images, videos, infographics, and written posts.

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Audience Engagement:

• Actively engaged with the audience by responding to comments and messages promptly.

• Fostered a sense of community and trust through meaningful interactions with followers.

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Platform Optimization:

• Optimized social media profiles to ensure consistency in branding and messaging.

• Implemented best practices for each platform to enhance visibility and reach.

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Content Calendar Management:

• Developed and maintained a content calendar to ensure consistent posting and timely content delivery.

• Coordinated with other departments to align social media content with overall marketing campaigns and company initiatives.

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Analytics and Reporting:

• Monitored social media performance using analytics tools to track engagement, reach, and other key metrics.

• Regularly reported on social media performance and provided insights to inform future content strategies.

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Brand Advocacy:

• Promoted the company’s mortgage services by highlighting success stories, client testimonials, and industry insights.

• Created content that positioned the company as a thought leader in the mortgage industry.

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Training and Development:

• Trained internal team members on social media best practices and content creation techniques.

• Encouraged a collaborative approach to content development by involving team members in brainstorming sessions.

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